The Belgian Public Relations Consultants Association (BPRCA) is a not-for-profit professional association representing a group of core public relations consultancies based in Belgium. The association aims to provide standards of professionalism within the market, allow the sharing of knowledge of best practices, and more broadly represent its members in Belgium.
BPRCA serves as a platform for discussion on industry issues of mutual interest to senior management of all its members. The BPRCA membership currently includes over 25 of the top consultancies in Belgium, ranging from independent, boutique agencies to international network consultancies.
The BPRCA brings together most of the consultancies in Belgium with extensive experience in providing strategic communication advice. On the basis of detailed analysis, the consultancies can implement the appropriate actions in a whole series of communication disciplines in a wide range of social, institutional and economic sectors.
The BPRCA's mission is to position its members as communication specialists and to guarantee their professionalism. In addition, the Association strictly monitors its members' observance of a code of ethics, indispensable in an unregulated market.
The BPRCA also represents its members at international level in ICCO (International Communications Consultancy Association).