June 28 2016

A bright future for PR

BPRCA appoints new Board, headed by President Emmanuel Goedseels

Brussels, June 24 – BPRCA, the Association of Communication Consultants in Belgium (www.bprca.be), appointed at its yearly General Assembly a new Board.
The BPRCA represents 25 leading PR agency members and is the official Belgian representation for the worldwide ICCO PR association (www.icco-pr.com). Disciplinces include corporate, marketing, internal & crisis communication.


BPRCA events include a yearly PR Summit – with a second edition slated for 22 November 2016 in Brussels – and a two-yearly IBIS Communication Awards with 3C. The association organises networking events, benchmarking and studies for its members, as well as the training programme PR Academy.
BPRCA President Emmanuel Goedseels, Partner at Whyte Corporate Affairs, remains in this position for a new term, and is pleased to continue the cooperation with board members Bruno Leyssens, Partner at RCA Group and Laurent-Paul Van Steirtegem, Partner at Interel. Annick Boyen, CEO of Weber-Shandwick Benelux, is welcomed as new board member. She participated in last year’s PR Summit taskforce. Daniel De Marto continues as Director.


The Board thanks Anja D’Hondt, previously Managing Director/Owner of duomedia for seven years of board membership. She is pleased to continue in an advisory capacity to support the PR Summit and PR Academy. Also Jean-Léopold Schuybroeck continues as Senior Advisor, liaising with ICCO where he holds since years a Board position.


Emmanuel Goedseels, President of BPRCA, comments: “The association has broadened its perspective the past years by closer cooperating with 3C in Belgium, with ICCO and organisations in neighbouring countries. The educational side of BPRCA has been extended with the Summit and PR Academy, deploying new PR trends and technologies. Our aim is to further build and strengthen our PR & communication community, with closer alignment between companies and agencies, as well as the academic world.”


“We see a great need for strategy and planning from companies to tackle crisis situations, develop powerful content and drive conversations across multiple channels. PR experts have developed the perfect skillset to cover all these areas, spicing it up with a more creative, social and visual approach. We are therefore very optimistic about the future of PR and communication, there are great opportunities ahead and we intend to take them.”


The President and Board look forward to a successful new term, and thank all members for their ongoing support and cooperation.


Press release:

BPRCA new Board-final-ENG

BPRCA new Board-NL-fin

BPRCA new Board-FR-fin