TRAINING: Building Smart Strategies
> Anja D’Hondt/Sandrine Agie
Friday 27/05/2016 – 12h-14h
@ Whyte Corporate Affairs
Lucien Outersgaarde 11, 1160 Oudergem
A well-balanced long-term strategy with short-term tactics is your key to success in PR!
Sandrine Agie, partner with Whyte and Anja D’Hondt, PR & Mgmt Consultant at duomedia, will explain how to build a solid strategy for your company and organisation. Both will share best practices and insights gained over the past years including:
-understand your company DNA, image perception & market positioning
-develop a strategy based on clear business and communication objectives
-map out stakeholders, communities and communication channels
-develop your messaging framework and thought leadership
-shape ambassadors & opinion leaders
-engage & train involved parties
-build a strategic roadmap with powerful tactical implementation and measurable objectives.
Join us on Friday 27 May, 12am, at Whyte premises, for an inspirational session followed by sandwich lunch.
Register now as the number of seats will be limited!
This session is opened to all consultants, BPRCA & 3C members.
Price BPRCA members: €80/session/pp.
Price non-members: €90/session/pp